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Julie BARDIN JIMENEZ

Field Marketing Director
French

Home Experiences Education Skills Interests
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40 years old
Driving License
Rueil Malmaison (92) France
Contact me
Professional Status
Employed
Open to opportunities
About Me
Results-driven marketing leader with over 15 years of experience in international field marketing, account-based marketing (ABM), and demand generation.
Proven ability to develop and execute data-driven marketing strategies that increase brand awareness, generate leads, and drive revenue growth. Skilled in coordinating cross-functional teams, managing partnerships, and optimizing marketing spend to maximize ROI.
Particularly adept at working in startups and scale-ups, building marketing functions from the ground up, and driving rapid business growth.
Fluent in French, English and Spanish.
Experiences
  • Manage two distinct regions, each with different targets, go-to-market teams, and drastically different market maturities.
  • Develop and execute marketing strategies to increase brand awareness and lead generation in Western Europe.
  • Engage with technology partners, media, and industry associations to enhance market positioning.
  • Implement multi-channel marketing campaigns aligned with regional revenue objectives.
  • Optimize budget allocation and track campaign performance to ensure measurable results.
  • Collaborate closely with SDRs, acting as a coach and team leader to improve outreach strategies and lead conversion.
  • Support Shippeo’s transition from a lead KPI model to a pipeline-generated model for assessing marketing activities.
  • Leverage past experience to help define new KPIs and create a Pipeline Generation Officer role for marketers to drive pipeline impact.
  • Built the EMEA marketing function from scratch, establishing brand presence and demand generation initiatives.
  • Designed and executed ABM strategies to drive pipeline growth across EMEA.
  • Led cross-functional collaboration with sales teams to enhance lead qualification and conversion.
  • Developed quarterly marketing plans focused on acquisition and customer engagement.
  • Monitored and optimized campaign performance through analytics and reporting.
  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner;
  • Worked closely with SDR teams, providing coaching and leadership to improve outreach effectiveness.
  • Developed and implemented target account strategy to support account-based selling and meet sales targets for the France, Benelux & Nordic regions;
  • Built annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on acquisition and accelerate existing opportunities;
  • Collaborated with the Sales group to determine sales enablement needs, and work with cross-functional partners to ensure needs are met; education regarding new and planned marketing
  • Deployed ready-to-carry-out marketing tactics and provide sales enablement on account and industry basis using various channels including digital, events, and social media
  • Established the Southern Europe marketing function from the ground up, driving brand awareness and demand generation.
  • Executed multi-channel marketing campaigns, including digital, events, and social media.
  • Developed customer marketing initiatives to expand enterprise accounts.
  • Led event sponsorships and regional trade shows with a focus on ROI measurement.
  • Worked with the Developer Experience team to maintain activity of the local community and evangelize the open-source technology.
  • Partnered with SDR teams, acting as a mentor and team leader to improve engagement and lead conversion.
  • Co-designed and launched the Confluent Streaming Events roadshow, an evangelization and lead-generating event series that became a cornerstone of Confluent's marketing strategy and expanded globally.
  • Maternity Leave Coverage of 8 months
  • Aligned field marketing initiatives with sales goals to support revenue growth.
  • Developed executive-level thought leadership campaigns and hosted events.
  • Managed third-party event sponsorships and customer engagement programs.
  • Definition of the marketing plan with Senior & Product management
  • Definition and monitoring of annual corporate and regional marketing budgets
  • Organization of all marketing operations (events, newsletters, lead generation etc.)
    Operational Marketing for 3 products (W2P, Tracker, Feeds)
  • Marketing and Lead Generation processes implementation
  • Marketing KPIs definition and reporting
    Webmarketing (SEO, Social Media, Website maintenance, etc.)
  • Coordination with international sales teams (3 offices: Paris, London & Düsseldorf)
  • ERP implementation and change management in collaboration with administration and projects departments
  • Management and Training of a junior assistant
  • Employee engagement & Internal marketing program, in collaboration with the HR department : training program for new hires, internal newsletter, internal challenges and activities to enhance the adhesion to the company's culture
  • Coordination with sales teams worldwide (4 business units: NORTH AMERICA, EUROPE, ASIA & ERM/CRM)
  • Field Marketing for 7 products (FrontInvest, FrontGP, FrontGRC, FrontERM, Front360, Investment Café, AltExchange)
  • Planning & Organization of all marketing operations (events, webinars, newsletters, lead generation etc.)
  • Webmarketing (SEO, Social Media etc.)
  • Conception of Marketing supports (brochures, press releases, newsletters, etc.)
  • Event organization (external conferences such as PESS, SUPERRETURN, UNQUOTE, and seminars organization in Europe) – 25 events worldwide/year
  • Annual Kick-Off organization, reuniting 50 members of our teams every year during 6 days
  • Annual Client Conferences Organization: Paris (300 participants) & New-York (160 participants)
  • Management of the junior members of the team
  • Promotion of four brands of products (Dermatology, Gynecology, Protection & dermocosmetics)
  • Business development within an international area & Account Management of our local partners (100 client distributors / North European area)
  • Training and Support of sales teams (Dermatology & Gynecology : around 6000 references)
  • Marketing Budget Management
  • Planning & Organization of all marketing campaigns
  • Marketing documents conception (catalogues, e-mailings, fax mailings, website)
  • Proposal and building of a loyalty program for our clients
  • Event organization (20 events per year)
  • Product development strategies (Single Use Kits & new aesthetics line) in partnership with a network of medical experts
  • International Lead Generation campaigns for IT, Software and Telecommunications leaders
  • Training of junior team members
Skills

Marketing / Communication

  • Event organisation
    Expert
  • Marketing Support Creation
    Advanced
  • Market Studies
    Intermediate
  • Community management
    Advanced
  • Budget Tracking and Planning
    Advanced
  • Project Management
    Expert
  • Reporting
    Expert
  • Team training
    Advanced
  • Lead generation
    Good
  • Management
    Good
  • Partner Marketing
    Expert

Languages

  • English
    Expert
  • Spanish
    Expert
  • French: mother tongue
    Expert

Softwares

  • MS Office Suite
    Advanced
  • Wordpress
    Good
  • Salesforce
    Advanced
  • Marketo
    Advanced
  • Hubspot
    Good
Interests

Associations / Other

  • Felis’city – Association dedicated to the protection and identification of street cats
    Relationship management with the veterinarians partners – Administration – Evaluation of the candidates to adoption and follow up visits
  • President of  a  syndic of co-owners
    Accounting, Relationship management with the property manager & service providers, Communication with co-owners, Supervision of contracting works

Music

  • Piano : 14 years
  • Singing: 10 years

Sports

  • Fitness
  • Running
  • Horse Riding
Education

Professional Training

Institut Supérieur du Marketing

November 2016
Content Marketing Strategy Planning course

Professional Training

HEC

January 2014
Innovation & Marketing Strategy

Master II Marketing Communication & Sales Strategy

INSEEC Bordeaux

2007 to September 2008

Bachelor European Business

University of Lincoln - Royaume-Uni

September 2005 to April 2006

Diplomatura en Ciencias Empresariales

ETEA Cordoba - Espagne

September 2004 to February 2005

Bachelor INBA (International Network of Business Administration)

ESC Troyes

September 2003 to July 2007