Experience — Julie BARDIN JIMENEZ

Experiences

Designing and launching Shippeo's 1:1 ABM program, defined as one of the company's top strategic priorities
Partner closely with Sales on revenue objectives, orchestrating account-level plays to help win large, business-critical deals
Own field marketing strategy and a 400k€ budget across Western EMEA, adapting go-to-market plans to markets with very different maturity levels.
Coached 2 SDRs on outreach and follow-up, raising MQL-to-meeting conversion from 7% to 20%
Drove the shift from lead-based to pipeline-based KPIs, including designing a Pipeline Generation Officer role that tied marketing to sourced pipeline.
Generated €10M in marketing-sourced pipeline in year one by orchestrating account-level plays with Sales on large, business-critical deals.

Built the EMEA marketing function from zero as first regional marketer, generating €2M direct marketing pipeline in year one.
Designed and executed ABM strategies to drive pipeline growth across EMEA.
Lead routing and SLA follow-up with Sales
Monitored and optimized campaign performance through analytics and reporting.
Worked closely with SDR teams, providing coaching and leadership to improve outreach effectiveness.

Designed and ran the account-based marketing strategy for France, Germany, Benelux and the Nordics, covering 10 target accounts aligned with regional sales quotas.
Built annual and quarterly regional plans focused on new-logo acquisition and accelerating open opportunities, influencing €7M pipeline / 85 opportunities.
Partnered with Sales leadership to identify enablement needs, then deployed account- and industry-specific plays across digital, events and social, giving reps ready-to-use campaigns.

Established the Southern Europe marketing function from the ground up, driving brand awareness and demand generation.
Executed multi-channel marketing campaigns, including digital, events, and social media.
Developed customer marketing initiatives to expand enterprise accounts.
Managed 40 sponsorships and trade shows per year with a $5:1 pipeline-to-spend ratio.
Worked with the Developer Experience team to maintain activity of the local community and evangelize the open-source technology.
Partnered with SDR teams, acting as a mentor and team leader to improve engagement and lead conversion.
Co-created the Streaming Events roadshow, which grew from 2 cities in Europe to a global program (45+ cities); 5000 attendees.

WorkIT Software

March 2016 to March 2017

Full-time

Boulogne-Billancourt

France

Definition of the marketing plan, KPIs, corporate and regional marketing budget with senior management
Organization of all marketing operations (events, newsletters, lead generation etc.)
Operational Marketing for 3 products (W2P, Tracker, Feeds) with support of a team of 2 marketers
ERP implementation and change management in collaboration with administration and projects departments

Coordination with sales teams worldwide (4 business units: NORTH AMERICA, EUROPE, ASIA & ERM/CRM & 7 products FrontInvest, FrontGP, FrontGRC, FrontERM, Front360, Investment Café, AltExchange)
Planning & Organization of all marketing campaigns (events, webinars, newsletters, lead generation etc.), with support from 2 team members
Internal and External Event organization Worldwide – 30 events/year (External sponsorships, annual kick off for 50 people over 5 days, 2 annual client conferences (Paris 300 attendees / New York 200 attendees)

Marketing Consultant : Ran international lead generation campaigns for IT, software and telecom vendors, the start of my B2B tech marketing career.
Junior Product Manager / Area Sales Manager: Managed marketing for 4 healthcare brands and a network of 100 distributor accounts across Northern Europe, including budget, campaigns, ~20 events per year and sales team training.

Règlements fournisseurs
Rapprochements bancaires
Assistance des auditeurs pour la clôture des comptes des 35 entreprises composant le groupe
Rédaction de rapports d’évolution des entreprises

Julie BARDIN JIMENEZ